4 ways to build offline connections with your startup’s customers

Entrepreneurs are bombarded with advice on using digital means to connect with customers. But what about connecting in real life?

Although much of the marketing world is focused on what’s happening online, most of our real-life experiences with products and brands still occur offline. We go out to eat, take vacations, hang out with friends, shop, and attend conferences — even though we’re probably tweeting or Instagramming the entire time.

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