Man versus machine: virtual real estate agent Property Switch bets on tech

Selling your house in the 21st Century has come a long way. Days where your only options were to go with an agency or fly solo are long gone, and yet entrepreneurs are still finding room for innovation. Property Switch, is the latest in a new breed of startups locked on disrupting markets with the help of technological innovation.

The startup, headquartered in Waterfall, Durban, is a virtual real estate agency — for the most part. Property Switch’s managing director, Graeme Tennant, and operations director, Jan Claasen, says their venture provides sellers with a full online estate agency service, while asking for greatly reduced commissions on successful sales. How? By counting on machines, not people, to sell your property.

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