Catching the eye — online marketing is about starting a conversation

Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential buyers. It’s called catching the eye –- and it’s a fine art.

In many ways, marketing is in our DNA. To achieve success as a startup one must learn to attract positive attention. It’s survival of the fittest in the startup jungle. Only those willing to evolve will achieve long-term prosperity.

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