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Proceedings took a strange turn at Samsung’s press conference today, when director Michael Bay abruptly left the stage after a teleprompter apparently failed during Samsung’s 2014 UHD TV product line presentation.
Instead of ad-libbing, Bay offered a brusque apology and exited stage left, leaving Samsung Electronics America Senior Vice President, Joe Stinziano, to smooth things over.
Following the incident, Business Insider caught up with Bay, who admitted that he “accidentally skipped ahead a line while reading the teleprompter, but the lines kept scrolling and he lost his place.”
As a veteran director it would have been interesting to hear his thoughts on the rise of 4K in homes and what he thinks about those trendy curved displays — but then again, those thoughts would have been Sammy-approved. Come to think of it, forgoing a freestyle session was probably safer.
You can watch the incident below.