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How to land seed funding

There’s a very slim chance you know who Steve Schlafman is, but you’ve probably heard of Turntable.fm, the fleeting viral interactive music sharing service that raised US$7-million, before pivoting to focus on live, interactive music performances as Turntable Live.
Schlafman was VP of Business Development at StickyBits, a QR code startup which eventually became Turntable.fm
Since then, Schlafman has turned to investing. First joining Lerer Ventures and then RRE Ventures, an early stage investor in New York City with investments in startups like BuzzFeed, Kik, MakerBot and Bitly.
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