The Freemium boom and the games defining it

It might sound like a buzz word… scratch that, it really is a buzz word called “Freemium” and over the last year it’s been the word on everyone’s lips when it comes to mobile gaming. It is of course a portmanteau word combining “free” and “premium”, but it’s the direction that many game developers have taken in an effort to attract more customers and earn money at the same time without resorting to constant in-game advertising, and nowhere more so than in the mobile gaming arena.

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