6 inspiring insights to learn from photo-editing startup Over’s story

Photo-editing startup Over is all about inspiration. Just follow its Instagram account and you’ll find a range of motivational — often quirky — images overlaid with memorable quotes. But it’s not just the product that makes a lasting impact. Behind the pretty photos, the filters and the fonts, the company and the people running it are a shining example of what can be achieved locally.

Founded by American entrepreneur Aaron Marshall but born out of South Africa, the company has been making great strides in the last two years. These not only include being promoted by Apple in a special birthday iTunes offering or winning the international pitch competition Ustart in May this year, but also the ability to stay positive and use circumstances to its advantage.

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