Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Fixing the African startup space: stop looking at Silicon Valley
We are at a very exciting stage in the African Startup space. The attention we are getting internationally is great and we are seeing competitions, incubation spaces and accelerators popping up seemingly weekly. It is great to get the international support and attention, but beware the hype. The international ‘plug and play’ formulas offer limited value and struggle to create any kind of consistent momentum and value in the local markets.
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