The big gorilla doesn’t always sit where he wants: why small businesses shouldn’t ape their big counterparts

The first time I ever heard the expression about where the big gorilla sits, I became irrationally angry. But of course, that’s how it’s always been, for thousands of years now. The powerful do what they want, and the small people just have to fit in, right? Maybe not.

As someone who has occasionally been bullied, I’ve always been most resentful when I’m unable to fight back. We accept that life is just what it is, and we need to make the most of it. I am certainly not a “victim,” but we need to choose our battles carefully. After all, David may have fought Goliath, but he didn’t choose to wrestle him.

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