In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
What I’ve learnt from the trenches of startup ecommerce in London
I’ve spent almost two weeks writing this. At first it was too personal, then it became too anecdotal, so I’ve settled on a list of things which I think are concrete lessons I can impart, and which are easily digestible. Hope you find it useful!
Ecommerce is hard
The startup world is largely populated by tech people. Or led by tech people. I think that ecommerce went through a phase where technology was a barrier to entry, but that phase is over and it’s now becoming a barrier to growth, markets and customer data.
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