4 motoring niches we would have laughed at 10 years ago

Motoring Niches1

In the grand old business of building cars, mainstream segments are where the big money’s at. Right?

Well, generally speaking, yes. Budget hatchbacks, for instance, have proven to be the bread-and-butter of many a large manufacturer. Cheap to make and popular with cash-strapped consumers (that’d be most of us, then), these often-bland offerings tend to possess the all-important ability to swell the company coffers.

But, over the past few years, a handful of automakers have – while still churning out their traditional volume sellers – managed to uncover (or, in some cases, invent) a few eccentric “niche” segments.

Read more on Motorburn.

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