3 impressive SA startups riding on the growth of others

In the vastness of the internet, many companies grow on the back of one another — a phenomenon that’s not unique to web-based or technology firms. In the past few months I have observed three South African startups that have done just that, and with stunning success. These are Nifty250 (formerly 250Gram), M4JAM, and WooCommerce.

Nifty250

Nifty has grown significantly in popularity since it was forced to change its name from 250Gram. Essentially, the service is riding on the growing popularity of Instagram in South Africa. Inferring Nifty250 and Instagram’s actual popularity is beyond the scope of this blog post, but a simple comparison of the two’s growth on Google Trends, shows similar growth patterns.

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