Gingerbox: Why Nigeria’s clever niche startup is selling fruit online

The city of Lagos is a chaotic one. With horns blaring from 4am till 1am, the best ways to avoid getting caught up in traffic is to rent a helicopter or drive between 11pm and 4am. Since these are not the most realistic options for the majority of the city’s residents, spending long hours in traffic is inevitable and lots of stuffs are compromised – including adequate sleep and good diet.

It’s not too surprising then that many residents of the city spend more time on the road than at work or at home put together – they basically live on the go, eating junk on the road. It doesn’t come with fruits which are a good source of vitamins, essential nutrients, disease fighters and sudden death preventers.

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