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New Santam ad shows what foreigners think of ‘one of a kind’ South Africa
Ever wondered what foreign tourists talk about when they return home after a visit to South Africa? Is it the country’s people, its wildlife or its stunning landscapes?
Well, if a new advert from insurance provider Santam is to be believed, those aren’t the things that make the country unique.
Load shedding, baboon visits, car guards and traffic signs of hippos crossing are some of the quirky South Africanisms that are featured in the ad. According to the team behind it, “the commercial is filmed through the eyes of foreigners and gives an outsider’s perspective on the uniqueness of some of the things we encounter in everyday life”.
The advert, it adds, “is a celebration of this rich, amazing place we live in, while at the same time shining a light on some very real, and often serious issues”.
Check it out:
