Boobs, cats, anything: Derick Watts & The Sunday Blues give a lesson on going viral

If you’ve ever worked in the creative department of a digital marketing agency, chances are you will have had a client ask you to make something “go viral” at some point. Now the traditional advice when someone asks that is to tell them that going viral is something that happens spontaneously and which is beyond your control.

If satirical duo Derick Watts & The Sunday Blues are to be believed however, that’s a load of crock. All you need are boobs, kittens, a song about anything.

The latest video from the group sees them giving fictional rock band STONE COLD JANE AUSTEN (whose self-titled movie is scheduled for release later this year) some hot advice on going viral.

While we’re personally hoping a full version of the song makes an appearance in the movie, we would suggest that you stick to the one genuinely valuable piece of advice from the video.

Watch and you’ll see what we mean.