InstaLens: How SA’s Instagram acolyte is capturing global success

Instagram is well known for its dedicated communities. Especially in cities such as Cape Town where designers, both local and tourists, take advantage of the popular photography app. From Saturday brunches at The Old Biscuit Mill to sundowners in the Winelands, you’ll find the hashtags #CapeTown or #CT constantly trending locally, especially at dusk.

Not only have these communities inspired amateur smartphone photographers to become popular online influencers, they’ve enabled companies like InstaLens to launch into international markets by selling its sleek, universal smartphone camera lenses to smartphone photographers around the globe.

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