5 lessons on Nigeria’s ecommerce space from HouseholdMax

Last Friday, I attended the official launch of HouseholdMax Online, Nigeria’s premier domestic item ecommerce site.

It was an entirely new experience for me to see a Nigerian homegrown ecommerce company launching big. It made me realise there are some serious lessons for startups and ecommerce stakeholders in the country and by extension, other parts of Africa.

For those who don’t know, HouseholdMax is not a conventional African ecommerce startup. It doesn’t complain about having no money to spend, few investors and the usual rhetoric.

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