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8 tips for marketing your startup on a shoestring budget
While success has many fathers, failure is considered as an orphan. Sailing your entrepreneurial stint to success has its own challenges. Most startups fail within their first two years of operation. Of those, 75% fail due to pre-mature scaling. This means that startup companies spend too much money on aspects such as marketing, hiring and so on before the business has secured further sources of financing.
As an entrepreneur, I have seen many failures. At the same time I have managed to sail a couple of projects to the top.
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