6 ways to save your business from difficult customers

No business, big or small, has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour, and even though we may not like their behaviour, we need them more than they need us.

A recent example in South Africa was the forcible eviction of a customer from one of SA’s leading gyms because he was wearing an inflammatory T-shirt. Amongst others, the message was to promote a boycott of Israel that other customers at the gym found offensive. The management team apparently did try to negotiate with him, but he refused, and the problem escalated to the point where the police were called.

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