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Cupertino based tech giant Apple has launched six new 16 second long video commercials to show off the Apple Watch’s prowess. The adverts are funky, quirky and playful.
The ads are shot against a colour background, the framing is uncluttered, the cast is limited to a few characters and there are very few props. All six ads depict difference scenarios in which the the Apple Watch users require the assistance of the Apple Watch to perform a task.
The adverts, titled Ride, Sing, Train, Date, Sprinkle, and Cycle highlight Apple Watch features like maps, recording capabilities, instant messages, heart beat reading, Apple pay and activity tracking.