Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Microtransactions and DLC: the good, the bad and the ugly

The world of gaming was once a place where a single purchase was all that was needed to play a game in its most enjoyable form. However, the rising budgets of AAA titles led to a necessity to discover new ways of making more money off particular titles after release. Seeing as the internet is a convenient payment platform, two new aspects of money making emerged: downloadable content, generally referred to as DLC; and microtransactions.
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