Facebook introduces Notify, an iOS app that pushes notifications to locked screens from publishers

Facebook has released yet another app, this time aimed at pushing notifications from a user’s preferred content sources to their mobile screen. Notify is an iPhone app and is currently only available in the US. Facebook has not said anything about a release in other markets and when the app will come to Android.

“Notifications are becoming one of the primary ways people first learn about things wherever they are” Julian Gutman, Facebook Product Manager, said on a blog post.

Facebook has partnered with more than 70 partners, including Bleacher Report, Bloomberg Business, CNN, GQ magazine, The New York Times, Vice, The Verge and others to push content to mobile screens. The company reports that it is looking for more partners.

Read more: Facebook Results: social network crushes Q3 as WhatsApp nears a billion users

Notify - Pairing 1

The notifications will include sports, celebrity news, movies, music, shopping and news. This is the same functions that Google Cards has except it does not push notifications to locked screens. Last week, Facebook release an update to its News Feed, allowing it show notifications that includes giving users notifications about information about friends, sports, interests and location based content like local news and weather.

The app has stations in which users can curate their notifications. Relevant content will then be published in these stations. Facebook will also leverage the data it has on users,using a user’s Facebook profiles to provide station suggestions.

Read more: Facebook revamps notification tab, makes it more Google Now card-ish

After this is completed, the notifications will be pushed to users’ screens. The notifications will include only a headline, users can click will need to click on the notifications to read the article, watch the video, see the images and listen to the podcast where it is published.

Notify comes with the capability to share the notifications via email, text, Facebook and other social networks. Users can also save their notifications for reading later. If that day you are busy and cannot view the notifications, users can discover notifications from the last 24 hours within the app.



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