How B2B startups promote big data for business growth, efficiency

The relationship between business and big data is growing ever tighter. This sentiment is expected to intensify as adoption becomes more mainstream and as more solutions that transform data into actionable information begin to appear in the market. A survey performed and published by Gartner towards the end of 2014 has demonstrated that 74% of businesses have plans to invest in big data over the following two-year period, a testament to the growing dependency that businesses have on this technology to remain competitive.