• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

#UFOSA sighting, crash site is an elaborate marketing campaign by FutureLife, Clover

Twitter was in a state of confusion over the past weekend in South Africa, when people started reporting UFO sightings around the country. Images and videos, along with the hashtag #UFOSA, caught what appeared to be a green light hovering over Sandton, Johannesburg as well as parts of Cape Town and Durban.

While theorists suggested it to be part of a marketing campaign for HSBC Cape Town Sevens to take place in December, others naturally pointed to aliens. Now that South Africans have finally discovered the “crash site”, it seems we have finally uncovered the truth.

A “crash site” was discovered in Sandton on Monday morning, with what seemed like a flying saucer surrounded by a group of surveyors wearing hazmat suits and a film crew.

To the disappointment of conspiracy theorists and District 9 diehards though, #UFOSA appears to be part of an elaborate marketing campaign by Clover and FutureLife, to promote a new “on-the-go smart snack” called Smart Drink.

Tweeting from the official account today, Smart Drink SA, the “smart drink of the future” is confirmed to have “just landed”.

And here it is, the final product:

We’re yet to discover a “crash site” in the Mother City or Durban though, but the Memeburn team will keep its ears to the ground.

More in News, Twitter

Instagram introduces multiple accounts feature, then takes it down

Read More »