Primecart’s bold attempt to dominate ecommerce in Nigeria through Shoprite

During the festive period, public holidays, and those notable days that are not recognised in Nigeria’s calendar, people often troop en masse to quite a number of places, with one of these being Shoprite. But not every Nigerian waits until the holidays to visit Shoprite – as a matter of fact, a sizeable proportion of the corporate demographic in Nigeria relies on Shoprite for their daily living.

“I spend more than 60% of my monthly earnings on Shoprite,” said Dayo, an Abuja-based Nigerian high-earning medical professional.

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