King James, Gloo@Ogilvy, Native VML dominate Bookmarks shortlist

The IAB South Africa has announced its shortlist for the 2016 Bookmarks Awards, to be held on 3 March in Newtown, Johannesburg.

Now in their eighth year since inception, the annual awards showcase aims to reward the best in digital advertising, marketing, and publishing.

“The calibre of this year’s Bookmarks entries shows a nation embracing digital in fresh, innovative ways,” says IAB CEO Josephine Buys. “The overwhelming response to the awards, and the preceding IAB Digital Summit, illustrates that digital is a priority across a multitude of sectors, and that our organisation has established itself as the yardstick for excellence in the field.”

With the first round of judging complete, Native VML, Gloo@Ogilvy and King James have emerged as the leaders in the agency space, with 44, 28. and 25 nominations respectively. Leading the publisher charge are Eyewitness News and Between 10 and 5, with five nominations apiece. It’s a small lead though: eNCA has four nominations, and Burn Media three.

Leading the judging panel this year is jury president John Dixon, with Jury Chairs Deirdre Ingpen judging the Publisher category; Kerry Friend judging the Builders category and Felix Kessel judging the Marketing panel.

In a press release sent to Memeburn, the IAB says that many of the finalists “boasted engaging campaigns and authentic storytelling”. Truly connecting to humanity through digital platforms was also a dominant theme. “Non-profit organisations also feature strongly on the shortlist,” it says, “which marks a trend of using digital campaigns to do good”.

The 2016 awards ceremony will take place on March 3 2016 from 7pm at the Turbine Hall in Newtown, Johannesburg. Both the Bookmarks and the IAB Digital Summit are hot tickets, and expected to sell out in the weeks before the events. Josephine adds, “The anticipation for both events is high. We’re excited about unveiling this year’s winners, and celebrating digital in South Africa with the best in the industry.”

Tickets are available on Webtickets, or the IAB site.

The full shortlist can be found below:

Digital Strategy
Superbalist.com	Superbalist.com	The Superbalist 100
Cell C	Hellocomputer	Rugby’ginners
Pioneer Foods	Liquorice Africa Advertising (Pty)	Battle of the Spreads
Peninsula School Feeding Association	Hellocomputer	Social Feed
22seven	140 BBDO	Sorry
Content Strategy
Superbalist	Superbalist.com	The Way of Us
City of Cape Town	King James Group	Someone in Cape Town
Heavy Chef	World Wide Creative	Heavy Chef: Behind Digital Agencies Platform For Practical Learning
NATIVE VML	NATIVE VML	The Digital Edge Live 2015
Pernod Ricard South Africa	NATIVE VML	Jameson Content Strategy
Digital Campaign
Peninsula School Feeding Association	Hellocomputer	Social Feed
Volkswagen	Gloo@Ogilvy	Polo Vivo – Anything is possible
Netwerk 24	NATIVE VML	Klein Riaan
PASSOP (People Against Suffering Oppression and Poverty)	NATIVE VML	Give Refugees back their humanity
SASCOC	NATIVE VML	Durban 2022
KFC	Gloo@Ogilvy	KFC Soundbite
BMW South Africa	NATIVE VML	Talking Car
BirdLife South Africa	Utopia	Tuluver
Three Ships Whisky	Quirk Cape Town (Pty) Ltd & 140BBDO	The Master’s Collection
Mobile Campaign
Volkswagen	Gloo@Ogilvy	The Uber Test Ride
Tafel Lager	Techsys Digital	Let’s Celebrate Namibia
Unilever	Liquorice Africa Advertising (Pty)	Chef Wendy SMS
Brand House	Gloo@Ogilvy	Captain Morgan Please Meet Me
Unilever	Gorilla Creative Media	Shield – Connect with Shield
Data-driven Campaign
Tafel Lager	Techsys Digital	Let’s Celebrate Namibia
C.N.A.	PHD Media	Thank U Database Match
Integrated Campaign
Nivea	Gloo@Ogilvy	Pay with Care
Peninsula School Feeding Association	Hellocomputer	Social Feed
New Balance	King James Group	Comrades
Lucozade	Gloo@Ogilvy	Lucozade Give Me Strength
Netwerk 24	NATIVE VML	Klein Riaan
Johnnie Walker	King James Group	Walker Wager
Sanlam	King James Group	One Rand Family
Paid Search Marketing
Neilsons	The Media Image	Search Brand Protection
Coral	The Media Image	Making Every Click Count
RE/MAX of Southern Africa	R.O.I Digital	Search Saves the Day
Sage One South Africa	Saatchi & Saatchi Synergize	Sage One Paid Search Marketing
Organic Search Marketing
McDonald’s	Quirk Agency	OK Google
Ariel	Saatchi & Saatchi Synergize	Ariel YouTube Optimisation
Makro	Quirk Agency	Makro SEO
Clicks	Clicks2Customers	Clicks.co.za – The Journey to E-commerce
Display Advertising
Volkswagen	Gloo@Ogilvy	Polo Vivo – Anything is possible
Lucozade	Gloo@Ogilvy	Lucozade Give Me Strength (YouTube)
Lucozade	Gloo@Ogilvy	Lucozade Give Me Strength (WeTransfer)
Q20	M&C Saatchi Abel	Q20 Squeaky Browzer
Native Advertising
Nando’s	Between 10and5	Nando’s Art Initiative
adidas	Between 10and5	adidas Superstar
Bobbi Brown – Estee Lauder Companies	Between 10and5	Bobbi Brown Pretty Powerful
DKNY – Estee Lauder Companies	Between 10and5	DKNY MyNy
Branded Content
Media24	Gloo@Ogilvy	Game ranger loses his shit
Red Bull	NATIVE VML	The Red Bull X-Fighters Tricktionary Tapes
Puma	Gloo@Ogilvy	Puma #Represent698
Pick n Pay	John Brown Media	PICK N PAY GLASS ACT
New Balance	King James Group	Comrades
New Balance	King James Group	Baby vs Dale Steyn
Johnnie Walker	King James Group	Walker Wager
Sanlam by Glacier	King James Group	#FutureFWD
Sanlam	King James Group	One Rand Family
takealot.com	M&C Saatchi Abel	Suzelle does Christmas
Social Paid Advertising
BMW	EOH Digital	BMW 1 Series LCI Launch Campaign
Sage One South Africa	Saatchi & Saatchi Synergize	Sage One Paid Social advertising
Mini	Gloo@Ogilvy	#MINITOSPACE
Lucozade	Gloo@Ogilvy	Lucozade Give Me Strength
C.N.A.	PHD Media	Suburb Targeting
Unilever	Gorilla Creative Media	Shield – First in Africa
Innovative use of Media
Peninsula School Feeding Association	Hellocomputer	Social Feed
PASSOP (People Against Suffering Oppression and Poverty)	NATIVE VML	Give Refugees back their humanity
Lucozade	Gloo@Ogilvy	Lucozade Give Me Strength (WeTransfer)
Exclusive Books	Thirtyfour	Valentine’s Day
Unilever	Gorilla Creative Media	Shield – First in Africa
Email
Superbalist.com	Superbalist.com	Superbalist Email Strategy
Mini	Gloo@Ogilvy	#MINITOSPACE
Col’Cacchio	TWO.AM Agency	Col’Cacchio Slim down mailer
Rich Media Advertising for Mobile
Lucozade	Gloo@Ogilvy	Lucozade Give Me Strength
General Motors	Mark 1	Game Changer
Existing Social Communities
Col’Cacchio	TWO.AM Agency	Col’Cacchio Instagram Account
Jose Cuervo	Saatchi & Saatchi Synergize	Jose Cuervo Social Media
Pernod Ricard South Africa	NATIVE VML	Jameson Facebook Page
Nando’s	Publicis Machine	The big bird on Twitter
Steri Stumpie	King James Group	Steri Stumpie social channels
City of Cape Town	King James Group	Social channels
Unilever	Gorilla Creative Media	Stork Love To Bake Community
New Social Communities
Johnson’s & Johnson’s	140 BBDO	Johnson’s Baby Facebook Page
Gumtree	Gloo@Ogilvy	Gumtree Braaian Weber (Gumtree me, Please!)
Gill Shampoo	TBWA\Digital Arts Network in Africa	#StopTheNonsenseMan
Woolworths TASTE	New Media Publishing	Woolworths TASTE Instagram
Innovative Use of Social Media
Red Bull	NATIVE VML	The Red Bull X-Fighters Tricktionary Tapes
Peninsula School Feeding Association	Hellocomputer	Social Feed
Unilever	Liquorice Africa Advertising (Pty)	Instant Inspiration
PASSOP (People Against Suffering Oppression and Poverty)	NATIVE VML	Give Refugees back their humanity
Bilingo	NATIVE VML	i-Captcha
Col’Cacchio	TWO.AM Agency	Col’Cacchio Instagram Spin
Use of User Generated Content
Superbalist.com	Superbalist.com	The Superbalist 100
DARG Animal Rescue	NATIVE VML	DARG Facebook Photobomb
PASSOP (People Against Suffering Oppression and Poverty)	NATIVE VML	Give Refugees back their humanity
Akzo Nobel – Dulux South Africa	FleishmanHillard	Picture it Before you Paint it – Visualizer App
Brandhouse	M&C Saatchi Abel	Open Your City Mobile Experience
Social Media Campaigns
Peninsula School Feeding Association	Hellocomputer	Social Feed
PASSOP (People Against Suffering Oppression and Poverty)	NATIVE VML	Give Refugees back their humanity
SASCOC	NATIVE VML	Durban 2022
Red Bull	NATIVE VML	The Red Bull X-Fighters Tricktionary Tapes
Nedbank	NATIVE VML	Nedbank’s @LoveGreenbacks Twitter Bot
New Balance	King James Group	Comrades
City of Cape Town	King James Group	Someone in Cape Town
Johnnie Walker	King James Group	Walker Wager
Sanlam by Glacier	King James Group	#FutureFWD
Sanlam	King James Group	One Rand Family
BirdLife South Africa	Utopia	Tuluver
Online PR
Marmite	J Walter Thompson Company Cape Town	Love the Dark
DARG Animal Rescue	NATIVE VML	DARG Facebook Photobomb
Volkswagen South Africa	Gloo@Ogilvy	Uber up!
SASCOC	NATIVE VML	Durban 2022
NATIVE VML	NATIVE VML	The Digital Edge Live 2015
BirdLife South Africa	Utopia	Tuluver
Online Video Channel
Unilever – Robertsons Herbs and Spices	Liquorice Africa Advertising (Pty)	Robertsons Ultimate Braai Master
Jameson	NATIVE VML	Jameson INDIE Channel
New Balance	King James Group	Comrades
Marketing Copywriting
City of Cape Town	King James Advertising Cape Town Pty (Ltd)	Someone in Cape town
Nando’s	Publicis Machine	SA’s most wanted and most loved writer
Exclusive Books	Thirtyfour	Valentine’s Day
Sanlam	King James Group	One Rand Family
takealot.com	M&C Saatchi Abel	Suzelle does Christmas
News or Feature Writing
Superbalist	Superbalist.com	The Way of Us
EYEWITNESS NEWS	EYEWITNESS NEWS	Aletta Harrison – Prison Yoga
EYEWITNESS NEWS	EYEWITNESS NEWS	EWN WhatsApp Briefs
eNCA.com	eNCA.com	Medupi graves investigation
Burn Media	Burn Media	Stuart Thomas – Excellence in News or Feature Writing
SABC Digital News	Christelle du Toit	Excellence in Feature writing
Research
Burn Media	Burn Media	The Ventureburn Startup Survey – Excellence in Research
Momentum	NATIVE VML	Multiply School tool
Interface Design
Superbalist	Superbalist.com	Superbalist.com
Pernod Ricard	Hellocomputer	The Inner Circle Phase 1
BMW South Africa	NATIVE VML	Talking Car
Gauteng Tourism Authority	INJOZI	Cradle of Humankind App
Meyerton Engineering	INJOZI	Meyerton Mobile
Johnnie Walker	King James Group	Walker Wager
Coding & Tech. Innovation
KFC	Gloo@Ogilvy	KFC Soundbite
KFC	Gloo@Ogilvy	KFC Flash & Win
BMW South Africa	NATIVE VML	Talking Car
Three Ships Whisky	Quirk Cape Town (Pty) Ltd & 140BBDO	The Master’s Collection
Strategy
Peninsula School Feeding Association	Hellocomputer	Social Feed
The Foschini Group	NATIVE VML	TFG eCommerce
Unilever	Liquorice Africa Advertising (Pty)	OMO Fast Kids Maths
UX Design
Pernod Ricard	Hellocomputer	The Inner Circle Phase 1
The Foschini Group	NATIVE VML	TFG eCommerce
Nedbank	NATIVE VML	Nedbank.co.za
BMW South Africa	NATIVE VML	Talking Car
Investec Asset Management	Hellocomputer	Investec Journal 3
Online Video Production
Pernod Ricard South Africa	NATIVE VML	Absolut Mamas Campaign
SANSUI Summer Cup	Retroviral and Spitfire	Jozi Jockeys
Unilever – Robertsons Herbs and Spices	Liquorice Africa Advertising (Pty)	Robertsons Ultimate Braai Master
New Balance	Giant Films	Baby vs Dale Steyn
Red Bull	NATIVE VML	The Red Bull X-Fighters Tricktionary Tapes
Mini	Gloo@Ogilvy	#MINITOSPACE
22 Seven	NATIVE VML	22seven Brand Film
New Balance	King James Group	Comrades
Johnnie Walker	King James Group	Walker Wager
Sanlam	King James Group	One Rand Family
Scouts South Africa	NOT NORM	Learn it young.
takealot.com	M&C Saatchi Abel	Suzelle does Christmas
Client Service
Account Manager Katherine Chase	Saatchi & Saatchi Synergize	Excellence in Client Service
Gia Berger	NATIVE VML	Gia Berger
Absa	Cerebra	Building My Bridge
Ad Ops
Mini, McDonalds, Telkom	Mark 1	Excellence In Adops
Social Media Community Management
Superbalist	Superbalist.com	Superbalist social media
eNCA	eNCA.com	@eNCA – Trending or nothing
City of Cape Town	King James Group	Social channels
Steri Stumpie	King James Group	Steri Stumpie social channels
Nando’s	Publicis Machine	The big team behind the big bird on Twitter
Editorial
Superbalist	Superbalist.com	The Way of Us
Cerebra	Cerebra	Sharing our IP to up the industry’s IQ
Heavy Chef	World Wide Creative	The Heavy Chef Magazine: World-Class Content Trends #1 On Social Media
Jameson	NATIVE VML	Jameson INDIE Channel
Discovery Health	John Brown Media	Discovery for Me site
SABC Digital News	SABC Digital News	Editorial Excellence: Mainstreaming Marginalised Voices
Paid Search Marketing
Nedbank Insurance	Flume Communications (Pty) Ltd	Calculated creativity for Nedbank Insurance
Saatchi & Saatchi	Saatchi & Saatchi Synergize	Excellence in Paid Search Marketing
Organic Search Marketing
McDonald’s	Quirk Agency (Pty) Ltd	OK Google by Stephen Sandmann
Saatchi & Saatchi	Saatchi & Saatchi Synergize	Andre Wilkinson Excellence in Organic Search Marketing
Rogerwilco	Rogerwilco	Rogerwilco SEO team
Digital Installations and Activations
Volkswagen	Gloo@Ogilvy	The Uber Test Ride
KFC	Gloo@Ogilvy	KFC Soundbite
KFC	Gloo@Ogilvy	KFC Flash & Win
Brandhouse	M&C Saatchi Abel	Bottle to the World
Ad Network & Programmatic Technology
Vodacom	Lighthouse Digital	Vodacom ‘Change the Game’ Programmatic
n/a	www.vicinity-media.com	Distance Window
Customer Experience Design
Superbalist	Superbalist.com	Superbalist.com
Superbalist	Superbalist.com	The Superbalist Mobile App
Volkswagen	Gloo@Ogilvy	The Uber Test Ride
Three Ships Whisky	Quirk Cape Town (Pty) Ltd & 140BBDO	The Master’s Collection
Best Digital Student
Kevin Dunbar	Student at Vega School of Brand Leadership, Cape Town
Brand of the Year
	SuperSport
	Nedbank
	ZAlebs
Best Marketer
	Gloo@Ogilvy	Jeanine Ferreira
	Avatar Agency SA	Makhosozana Khanyile
	NATIVE VML	Charl Bassil
	Promise	Deshnie Govender
Best Individual Contribution to Digital
	Gloo@Ogilvy	Pete Case
	Effective Measure	Nicolle Harding
Websites
Superbalist	Superbalist.com	Superbalist.com
Robertson Winery	Nona Creative	Robertson Winery
Pernod Ricard	Hellocomputer	The Inner Circle Phase 1
Nedbank	NATIVE VML	Nedbank.co.za
DStv Now	DStv Digital Media	Your PVR in your pocket!
Savanna Premium Cider	Quirk Cape Town (Pty) Ltd	Savanna Cider Global Website
Microsites
Sony Xperia	EOH Digital	Made for Bond
BMW South Africa	NATIVE VML	Talking Car
BMW South Africa	NATIVE VML	40 years of 3
Three Ships Whisky	Quirk Cape Town (Pty) Ltd & 140BBDO	The Master’s Collection
Investec Asset Management	Hellocomputer	Investec Journal 3
Public Service sites
Peninsula School Feeding Association	Hellocomputer	Social Feed
PASSOP (People Against Suffering Oppression and Poverty)	NATIVE VML	Give Refugees back their humanity
Web Applications
Everlytic	Everlytic	Everlytic Cloud Marketing Software
Fives Futbol	Bluegrass Digital	Fives Futbol Sports Management Platform
Bilingo	NATIVE VML	iCAPTCHA
Unilever	Liquorice Africa Advertising (Pty)	Fast Kids Maths
E-Commerce Sites
The Foschini Group	NATIVE VML	TFG eCommerce
Three Ships Whisky	Quirk Cape Town (Pty) Ltd & 140BBDO	The Master’s Collection
Spree.co.za	Media24 Ecommerce	Spree.co.za Online Fashion Store
Mobile Apps
Superbalist.com	Superbalist.com	The Superbalist Mobile App
crowdCaster	Nona Creative	crowdCaster
News24	24.com	GridWatch – SA’s most reliable load shedding app
Vodacom	Gloo@Ogilvy	MyVodacom Smartphone App
Media24	4i Mobile Applications	Media24 3D
Mobile Sites
Independent Media	World Wide Creative	IOL Mobile: Breaking News That’s Up To Speed
Brandhouse	M&C Saatchi Abel	Open Your City Mobile Experience
Games
Tracker	INJOZI	Ride Epic 2
Unilever	Liquorice Africa Advertising (Pty)	Fast Kids Maths
Internal Sites
Nedbank	NATIVE VML	Brand Engine
Software
BMW South Africa	NATIVE VML	Talking Car
SmartRand (Pty) Ltd	Twisted Toast Digital (Pty) Ltd	SmartRand: Automated Investment Advice
Publisher Trade Marketing Campaign
Burn Media	Burn Media	The Ventureburn Startup Survey
Mobile Publication
EYEWITNESS NEWS	EYEWITNESS NEWS	EWN WhatsApp Briefs
Look Good Center	Liquorice Africa Advertising (Pty)	Look Good Center Mobile-First Multi-Brand Platform
Zalebs	Kagiso Content Studio	Celeb News On The Go
Email Publication
Pick n Pay	John Brown Media	Pick n Pay – Supper Sorted
Publisher sites
BBC News	BBC News	bbc.com/Africalive
CARmag	Saatchi & Saatchi Synergize	CARmag Publisher Site
Channel24	24.com	Famous and Fabulous
eNCA.com	eNCA.com	eNCA.com – Know more
Specialist Publisher sites
Superbalist	Superbalist.com	The Way of Us
SA Creatives	SA Creatives	SA Creatives
Design Indaba	Interactive Africa (Pty) Ltd	Design Indaba
VISI	New Media Publishing	VISI.co.za
Newswire
News24	24.com	News24Wire
Special Features
10and5	Between 10and5	Creative Women Series and Conference
EYEWITNESS NEWS	EYEWITNESS NEWS	Homo Naledi – Interactive Feature
EYEWITNESS NEWS	EYEWITNESS NEWS	EWN Xenophobia Interactive Feature
eNCA.com	eNCA.com	Hope To Glory – The Journey of Themba Gorimbo