Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Apple Watch Sport review: the definitive timepiece for Apple fans

Let’s get this out of the way: smartwatches are still fairly stupid. They’re supposed to stop users constantly checking the nagging smartphones in their pockets, but I find I check my phone more often with a smartwatch on my arm. That’s not to say I absolutely hate all smartwatches.
Sure (and rather incredibly, in fact), I’ve used some that I’ve liked before: the Sony SmartWatch 3, the LG G Watch R and the more recent Samsung Gear S2 spring to mind, but they aren’t desirable, or beckon me on bended knee to buy them. If anything, I’m better off with an analog lounge clock hanging around my neck. But what about the Apple Watch, you ask?