MPULL, WG2K merge to form ‘new kind of digital agency’

Inbound marketing agency MPULL has announced a merger with WG2K to form what they call a “new kind of digital agency” aimed at “delivering results that increase revenue, reduce costs, and improve efficiencies” for its clients.

Called League Digital, the agency will apparently steer clear of chasing awards and instead combine beautiful design and data-driven insight in ways that grow their customers’ business.

“Consumers and B2B buyers have evolved,” says League Digital MD Justin Glanville. “Word-of-mouth referrals are among the very few powerful sources of growth for brands. and can only be achieved by delivering amazing customer experiences.”

The two companies that make up League Digital from different spaces in the digital agency arena. A winner of Grindstone’s accelerator programme, MPULL also had Hubspot Platinum Partner status. According to a press release sent to Memeburn, the brand will continue to exist but will change its focus. It will now help agencies outside South Africa grow by offering an offshore outsourcing model in areas where it has already excelled – inbound marketing, content marketing, and marketing automation.

WG2K meanwhile was built to be digital from the get-go, and had technical, creative, marketing, and brand experience plays across all digital channels and platforms.

The fit between the two companies, it seems, was one of culture and a love of data.

“We have a huge focus on analysis of data and the continuous improvement of digital tactics based on data-driven insights,” says Glanville. “We have no interest in spending months developing strategic doorstop documents that may or may not work”.

The new agency has more than 70 employees in offices in Johannesburg, Cape Town and Durban.