6 Twitter tools to optimize your social media marketing strategy

As a social media marketing platform, Twitter has some excellent sells — it hosts real-time Tweets and lets you make quick connects with the people who matter.

Unlike other social media platforms, Twitter also allows you to interact with people who don’t follow you and this feature instantly widens your real-time reach. Navigating Twitter is hard though. To leverage its enormous potential you require the right combination of tools and tips.

Here’s a quick list of some amazing tools along with tips on how best to use them:

DrumUp

Struggling to keep up with the speed on Twitter? Can’t imagine creating volumes of content to consistently engage your audience on Twitter? DrumUp is a social marketing platform that resolves both of those hangups. It discovers and recommends fresh and relevant content from 100 000s of content sources around the internet, and lets you share the suggestions that you like across multiple social media platforms. You can also schedule shares as per your liking, and save the posts that you find interesting to a content library on DrumUp for later use.

DrumUp also has an interesting employee advocacy module that can help you amplify your reach several times on Twitter. Never scramble for content on Twitter again. Remain active without exerting yourself using this app.

TweetDeck

Do you wonder what your audience is saying about you? Have you thought about what they’re currently talking about? TweetDeck which is a Twitter management app is an effective answer to both of those questions. TweetDeck pulls your tweets, messages and mentions from Twitter and even allows you to respond to them on the same platform. Additionally, you can also use TweetDeck to set up alerts on keywords that you’re interested in, say, ecommerce retail solutions, or ecommerce payment solutions if you’re an ecommerce company. The alerts can help you monitor your audience, your competition and the latest developments in your field.

Nurph

Is Twitter not quick enough for a chat? Every felt the need to chat with a bunch of people on Twitter only to find it tough to track the tweets? Nurph, which is a Twitter chat platform is a great response to those requirements. Using Nurph you can tweet invitations to your followers and schedule a live chat with them. Nurph channels include text, audio and video dimensions so you aren’t stunted on any of those fronts. Each Twitter use gets their own Nurph channel and corresponding unique hashtag that can be used on Twitter for more pull.

Post-chat you can access statistics — like most active participants, most retweeted tweets or most influential participants to learn useful insights about your Twitter community.

Audiense

Want to make the most of your Twitter account? Need to find the right influencers to connect with? Audiense, a social media marketing platform, is a great solution to both those necessities. Through Audiense you can find the best time to tweet for maximum engagement, create and manage automated Direct Messages, figure out your followers interests, influences and locations, and filter Twitter populations to find the most strategic people to follow.

You could also use Audiense to manage Twitter lists, make quick adds and removals, and sort your Twitter community for better management.

ManageFlitter

Not sure if you’re invested in follows that are dead-ends? Want to know which of the people you follow still haven’t followed you? ManageFlitter is a Twitter management tool that does both of those things for you. With ManageFlitter you can find out who unfollowed you on Twitter, identify fake profiles, track mentions, and manage multiple Twitter accounts.

The app covers pretty much all the questions you have about posting and engagement on Twitter. When to post, whom to follow, whom to unfollow and what to post, use ManageFlitter’s platform to make good and sound decisions on these dilemmas.

Bitly

Want a short and neat Twitter URL? Want that URL to do more than just look good? Bitly, the URL shortening analytics tool effectively executes both those functions for you.

A good part of social media is presentation, even if you have good content, the way you present it matters. Replace long and erratic looking URLs with Bitly’s short and equally efficient links, and you get more than just shortening out of the deal.

Bitly’s analytics module reads traces from Bit links as they travel across the web and saves that data for analysis. Using the tool you can analyze performance of a link across the internet or on a single location and also collect audience intelligence.

Remember, a tool can help only if you know how to use it, and this blog will get you started off but you need to use each of them personally to get accustomed to their interfaces. Just for you, I’ve picked some of the most intuitive and easy to use tools so you don’t have to squander your time managing them. Ensure you use most of your time strategizing, and less time with management and execution on Twitter, because it moves fast and it won’t stop for you.

Feature image: Scott Beale/Laughing Squid