Twitter makes Vine (and video) relevant again with 140-second videos


With Instagram’s latest video improvements — allowing users to record bursts of 60-second videos — it’s Twitter’s turn to play its hand. This week, the social network announced that its users will be able to record videos of up to 140-seconds (for obvious reasons). This improvement is also heading to Vine.

“Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to – you guessed it – 140 seconds long,” it explains on its blog.

Select publishers can soon look forward to 10-minute long videos as well.

Twitter believes that the new ability turns both Vine and Twitter into viable platforms for creators and advertisers alike.

“Starting with a small group, creators will be able to add a video (up to 140 seconds) to their Vine, turning the six second Vine into a trailer for a bigger story.”

The company’s also experimenting with a new video viewing mode, that can be accessed “tapping on a video Tweet or Vine on your timeline will take you to a new, full-screen viewing experience, where more great video and Vine Tweets will be suggested below.”

“Video is becoming increasingly central to the real-time conversations happening on Twitter – video Tweets on Twitter have increased by over 50% since the beginning of 2016,” the company concludes.

The service is currently available on its app and website, while the functionality will come to vine “soon.”



Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.