Microsoft’s new alerts encourage users to ditch Google Chrome

The browser wars are hotting up again, largely thanks to Microsoft.

According to a number of user reports, the company is once again issuing tips in its Windows 10 notifications system alerting users to Google Chrome‘s battery usage.

“Chrome is draining your battery faster. Switch to Microsoft Edge for up to 36 percent more browsing time,” it suggests.

Remember when I spoke about the anti-@googlechrome pop up? It’s come back, here is a screenshot! #windows10 pic.twitter.com/FpOjL27srK

— Rudy Huyn (@RudyHuyn) July 18, 2016

The latest move follows Microsoft’s published YouTube video and extensive article, highlighting the differences in battery life between Chrome, Mozilla Firefox, Opera and Edge in a controlled environment.

“You can simply browse longer with Microsoft Edge than with Chrome, Firefox, or Opera on Windows 10 devices,” the company remarks.

While Edge is an improvement on previous Windows browser Internet Explorer, it still lacks a few essentials in comparison to Chrome. There are a slew of unsupported extensions, while the nonadjustable UI will also throw off users from Mozilla Firefox. Still, in our experiences, it’s quick and makes for a great browsing experience on touchscreens.

But is Microsoft advertising its browser in the right way?

Well, some Redditors would argue that it isn’t. Issuing notifications definitely fits the bill of the company’s recent ploys to get users to upgrade to Windows 10.

Still, if you’re feeling rebellious and use Google Chrome on Windows 10, you can disable Windows 10’s tips and notifications in the settings box.