Vine is the latest victim of Twitter’s crazy week

Twitter, after shedding 9% of its company staff this week, is also shedding Vine.

In a blog post published on Medium, “Vine and Twitter” explains that the former will be “discontinuing the mobile app” in a move that almost spells the end for the promising but ailing short video platform.

We have some important news to share about Vine. Read more here: https://t.co/jPveGelXgS

— Vine (@vine) October 27, 2016

The video creation and sharing service, that was bought by Twitter in 2012, was used by consumers and media alike to cover events like the Ferguson uprising of 2014, to the everyday lives of its users. Although the company doesn’t specifically say that the service will be killed, its blog post reads much like a eulogy.

“Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day,” the company intones, bold-text included.

“To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.”

Vine allowed users to record six-to-140 second looped clips, which took full advantage of the rise of GIFs and video

According to the post, the company will still allow content creators to access, browse and download Vines, but this does seem like a temporary comfort. Without the app, users won’t be able to upload new Vines to the service, rendering it next to obsolete.

Leave a light on 🌟 https://t.co/uYyIpJlOzv

— Vine (@vine) October 27, 2016

“We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made,” the company explains.

Vine also notes that the company will not act before users are notified of any changes.