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YouTube has made it harder for creators to use Patreon

YouTube has made it more difficult to use crowdsourced-funding platforms like Patreon with a recent out-of-the-blue update.

The update forces creators to become part of its partnership program — which lets users monetise their videos — if they want to embed external links like Patreon to videos.

The update was not announced on YouTube’s official creator blog, and has many users upset with the potential tampering of their revenue.

The news creates a few stumbling blocks for creators.

The first is that not all YouTube creators are eligible for the partnership program. A user has to have 10 000 public channel views before monetising their videos, and it isn’t available globally (though, admittedly, it does reach 97 countries).

The other is that YouTube’s own unreliable monetisation platform has been leaving creators in the lurch recently. In a bid to keep already upset advertisers appeased, the company has made it more difficult for creators to monetise their videos.

Not only has the platform cut down on content like swearing, it has also come under fire for demonetising innocent LGBT+ content. Creators have also complained that queries to YouTube on why specific videos were demonetised can often be left unanswered.

It is for this reason creators have made the move to other funding options — like Patreon, which lets viewers pay for regular subscriptions to exclusive content.

YouTube has made it clear that while the channel must be part of the partnership program, videos do not necessarily have to be monetised.

The change also doesn’t stop creators from posting a link in their video descriptions or even mentioning it in their videos — but the quick, under-the-curtain change has left creators feeling helpless in regards to managing their income.

Author | Julia Breakey

Julia Breakey
Julia is a UCT film graduate with a passion for dogs, media, and dog-centric media. If she's not gushing about the new television show that you need to watch, she's rewatching The Good Place (which you need to watch). More

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