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Black Friday 2017 was fashion etailer Superbalist’s “biggest trading day to date” the company announced.
The South African company experienced sales growth of 118% when compared to Black Friday 2016, with a 143% spike in website traffic year-on-year also recorded
Like its owner Takealot, Superbalist also experienced downtime in the early hours of Friday morning. This however seemingly had minimal effect on its numbers, according to Superbalist’s head of brand Klyne Maharaj,
“By 5:30am we’d achieved over 10% of the day’s target (more than a third of last year’s target) and we saw another spike in traffic later that afternoon as people got home from work and made the purchases they’d been dreaming of all day,” he noted.
Among the most popular items were sneakers, followed by womenswear and menswear.