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Google Search updates features to keep you on the platform

Google Search is updating a few features to provide users with even more relevant information, and well, to keep them on the platform.

Each of the updates revolves around related searches, and offering them in new ways so that users keep on a-clicking.

Google Search’s new updates aim to offer more related content to the user

Of the updates, the most novel is that now, when users search for multiple terms related to a topic, Google will identify the topic and offer related searches.

For example, if a user searches “Neymar” followed by “Lionel Messi”, Google Search will recognise they’re searching for current soccer players, and will offer searches it says are “related to Neymar and Lionel Messi”.

Previously, Search only offered suggestions related to the most recent query, and not to a user’s search history.

Featured Snippets (below left) and Knowledge Panels (below right) will also feature related searches, with the former displaying more images.

The panel on the right is a Featured Snippet. On the left is a Knowledge Panel.

The panel on the left is a Featured Snippet. On the right is a Knowledge Panel.

“Search is not just about answering your questions — it’s also about discovery,” Google product manager Michael Galvez wrote.

But it’s also about making sure your users never leave, so let’s give ’em something to click.

Author | Julia Breakey

Julia Breakey
Julia is a UCT film graduate with a passion for dogs, media, and dog-centric media. If she's not gushing about the new television show that you need to watch, she's rewatching The Good Place (which you need to watch). More

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