After 16 years, StumbleUpon’s pioneering service is coming to an end

stumbleupon mix migration

StumbleUpon, the content discovery service aiding procrastinators at work and kids at homework since 2001, is finally bidding farewell.

The service, which allows users to visit page after page of related content on the web based on a subject picked by the user, made searching for high school research projects a breeze, or catching up on the latest Scottish Terrier sweater trend a complete joy.

In a solemn but reverent blog post, co-founder StumbleUpon Garett Camp revealed the company’s roadmap, and took a moment to reflect on the impact StumbleUpon has had on the internet.

“StumbleUpon pioneered content discovery on the web, before the concepts of the ‘like button’, ‘news feed’ or ‘social media’ were mainstream,” he wrote.

The company has over 40-million users, and reportedly serves internet users with “nearly 60-billion stumbles”. Said users will be migrated to a “new content discovery platform, which incorporates all of the lessons learned from StumbleUpon to take content discovery to the next level”, specifically Mix.com.

Camp notes that all existing StumbleUpon accounts will be moved to Mix in the coming weeks, but users will have to register and import their favourites and saves from the legacy service.

“Creating StumbleUpon has been an amazing experience. It was the first project I worked on back in college in 2002. I have personally clicked the stumble button hundreds of thousands of times, and learned a lot in the process,” he wrote.

“But it’s now time to focus on the future, and create the next discovery platform that will uncover hidden gems we would never think to search for,” Camp concluded.

Feature image: StumbleUpon

Andy Walker
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