Google’s latest social media platform Shoelace ‘ties people together’

Google last week launched a new social media service called Shoelace on its Area 120 experimental projects platform.

Shoelace aims to keep users “in the loop” and works by matching people based on their shared interests.

“Each day, we find the best things happening around you — from pick-up soccer to free comedy shows — so you don’t have to. Feeling inspired? Create your own events and invite anyone to come along,” the company said on the Shoelace website.

Essentially, the service helps you find events near you while giving you a chance to make friends in the process.

“The whole premise of Shoelace is to tie people together based on their interests — like two laces on a shoe,” Google further explained.

Currently, Shoelace is exclusively available in New York City for both Android and iOS, but Google plans to expand the new social network “nationwide”.

Feature image: screenshot, Shoelace