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India now has a Netflix subscription plan for mobile-only single-device streaming, the company announced on Wednesday.
The new tier, which will cost just Rs 199 per month (around R40), does comes with some severe limitations. Only a single device streaming at standard definition resolution will be allowed. And in case you’re wondering, no, you won’t be able to cast video to your larger TV.
The standard Netflix plan in India is priced at Rs 499 (around R100).
The plan’s a definite way to increase the streaming company’s footprint in Earth’s second most populous country.
The mobile-only subscription tier will cost R60 less than Netflix’s entry level tier
Netflix earlier this month failed to hit its quarterly growth target, adding just 2.7-million users, and shedding 800 000 from its US user base.
What is particularly annoying though is that Netflix has no plans to extend this tier to other markets, namely those in Africa.
Considering the prevalence of lite apps, and low-data focussed services, it would make sense to debut it in a mobile-first market like Kenya.
However, India does seem to be the bigger fish swimming in a sea of smaller fry, and the country’s home to more than just one competitor.
According to The Hindu, current leader Hotstar will cost users in the country Rs 299 (around R60), while Amazon Prime’s cheapest offering is Rs 129 (around R26).
In South Africa, the cheapest Netflix tier will still cost you R99.
Feature image: Memeburn