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Instagram • 5 Dec 2019

Celine Dion’s new music video is also a virtual Instagram shop

By Shereesa Moodley

After launching a curated catalogue of 2019’s biggest online shopping trends, Instagram has teamed up with Celine Dion to release a music video featuring “the ultimate gift guide”.

Inspired by 90s trends that are still going strong today, like #grunge and #asif, the new music video looks back on Celine Dion’s hit “It’s All Coming Back to Me Now” and features several brand product placements.

According to the company, 18 shoppable brands available on Instagram make an appearance in the video.

The move suggests that the company working hard to drive users towards Instagram Shopping, which was first launched back in September last year.

Feature image: screenshot, Instagram

Shereesa Moodley

Shereesa is a passionate writer who often delves into the world of social media, online trends and all things photography. She is also a journalism graduate of Rhodes University and can be found frequenting YouTube and Instagram. She lurks on Twitter too, sometimes.