How reverse innovation helped birth Ludwick Marishane’s waterless bath #AccentureIC2015

Ludwick Marishane, the brain behind the so-called Waterless Bath, was one of the opening keynotes at The Accenture Innovation Conference. Dubbed the DryBath, his product is literally a type of gel that people can use to clean themselves. No water required. Marishane took the audience through his journey of creating an interesting product through the process of reverse innovation — a concept he hopes would inspire more young South African entrepreneurs.

“Growing up I wanted to be a scientist,” he says. “They were always the guys who came up with the cool inventions. My journey has gone from trying to develop my own biofuel inspired by a Top Gear episode. Another idea was creating a healthy cigarette where I actually used tea leaves.”

Read more on Ventureburn.