5 ways the new BMW 7 Series takes the fight to the Mercedes-Benz S-Class

It’s been going on for generations. Yes, the Mercedes-Benz S-Class and the BMW 7 Series have been engaged in a battle at the top of Technology Mountain for a relative age.

Each time one of the full-size luxury sedans lands an innovation-laden punch, the other responds with a stinging “first” of its own.

Think back and you’ll see what we mean. The pre-emptive safety systems that are common in premium cars today have the W220 S-Class to thank for their existence. The original 7 Series, meanwhile, was the first car to come fitted with an electronic speedometer.

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