SA retailer set to launch social book selling programme

Exclusive Books is set to launch a new, more social, way of selling books called “Stickers”.

The new programme will reportedly be integrated into the South African-based book franchise’s existing website, and will launch late next week.

Users will reportedly be able to earn achievement points by sharing and rating products either as an individual or a group. With enough points people will be able to earn discounts on books. These can be earned faster in groups.

“To start with we will support standard social media platforms,” Exclusives’ digital boss Ben Williams told MyBroadband.

The retail group is owned by South African media giant Avusa, which could soon be bought out by Mvelaphanda Group — founded by the country’s Human Settlements minister Tokyo Sexwale.