Marketing ideas for startups: the Steve Jobs approach

When you consider that each of our stories are largely unique and that a great portion of success is situational, trying to come up with a one-size-fits-all plan for succeeding is probably close to futile. And yet, with the benefit of hindsight, we are able to uncover puzzle pieces that might fit into our own stories.

It’s been just a little over two years since the passing of Apple’s co-founder, but the legacy of Steve Jobs and in particular the marketing lessons he instilled in Apple are alive and well.
Since Jobs’s passing, we’ve seen footage re-emerge in which he talks about Apple’s values and the way that the company approaches marketing. Looking back at the footage however, we can see Jobs evolving, distilling his approach along the way.

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