With today’s discerning consumer demanding that their wearable tech be as functional as it is fashionable, the HUAWEI WATCH GT 5 Series steps boldly…
4 ways to ensure your CRM system is a help rather than a hindrance
Are you doing everything in your power to ensure that you use your Customer Relationship Management (CRM) system properly to ensure your customers have…
That Cell C banner is just the start of South Africa’s consumer backlash
South Africa’s Great Consumer Backlash has only just begun and can be expected to get bigger and angrier if nothing is done. Should service…
Be afraid, be very afraid (or maybe not): why you should take advantage of Halloween and other holidays
I have to admit that the Halloween holiday passes me by almost unnoticed every year. Apart from my cynical “What’s the point,” reaction, I…
16 questions every true customer-driven startup should be able to answer
The evidence is in: Customer-driven companies are far more successful than those that neglect their customers. In fact, I’d go so far as to…
Ignore customers and lose business, but for real stupidity try one-way email
Every opportunity to communicate with customers is an opportunity to build volumes and profit. Maximising the communication opportunity is therefore a business imperative. Or…
6 tips for giving your startup’s customer service efforts a good spring-cleaning
We always enter spring with a renewed sense of optimism and hope, and it’s a time of rebirth, renewal and new growth. While you…
Are there lessons for startups in the demise of African Bank?
In times of distress, institutions have curators to look after them, people don’t. This is perhaps the biggest lesson for consumers from the African…
Your startup can make magic experiences for nothing: here’s how
We have moved to a place in the business world where our customers are always looking for something different. In many industries, they have…
The big gorilla doesn’t always sit where he wants: why small businesses shouldn’t ape their big counterparts
The first time I ever heard the expression about where the big gorilla sits, I became irrationally angry. But of course, that’s how it’s…
Going viral’s pointless, unless it’s something your customers want to talk about
You’ve all probably watched at least one video on YouTube that — against all odds — went viral. Many of them include cute babies…
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