• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Albert Pretorius

Albert is a creative through and through, whether he’s weaving new worlds with words, building his next Lego “masterpiece” or continuing his pugilistic pursuits, he keeps it fresh. He’s the editor of an online fashion retailer but has his fingers in several other pies and has a passion for gadgets, tech and all things sci-fi. Much like coffee being the lifeblood of champions, music is his lifeblood. He enjoys occasional beard-growing and is very fond of a good rack of ribs.
  • Getting branded content right: ‘The Beauty Inside’ example

    Pereira & O'Dell's Cannes Lions Grand Prix winner for Intel and Toshiba, The Beauty Inside, is an undeniably beautiful piece of work. In addition to winning 3 Grand Prix Awards, it also won a Daytime Emmy for 'Outstanding New Approach to a daytime series' -- a first for a piece of marketing. The series of shorts points to the bright future of the relatively new field of branded content and also demonstrates the impact this type of more 'baked-in' marketing can have. The Beauty Inside follows Alex, a man with a very unique condition; every morning he wakes up as...

  • Online security: if you’re dumb, you must suffer

    I've just finished reading Matt Honan’s (Wired Senior Editor) exhaustive, but very good piece, Kill the Password: Why a String of Characters Can’t Protect Us Anymore. For all its merit and accurate advice I feel there’s on issue that wasn't adequately addressed, and it’s something that’s particularly relevant to people in emerging markets. I have long advocated, albeit only in my personal capacity, the advantages of keeping as much of your digital life as possible offline. Yes, there are certain modern-day conveniences that are nigh unavoidable: online shopping, online banking, social networking, etc. However, that does not mean you...

  • Acer Aspire V3: a desktop doozy

    cer’s V3 is a well-priced, decent-performing desktop replacement goes against the current trend towards smaller, thinner more mobile laptops. What it sacrifices in portability though, it makes up for in screen real estate, an expansive keyboard and computing power. That's a hell of a screen Construction and feel The Acer Aspire V3 is as much a laptop as a boerboel is a lap-dog, however that should come as no surprise as it’s a fully fledged...

  • Acer Aspire M3 Ultrabook – the middle child of laptops

    A little over a week ago I was given the Acer Aspire Timeline U M3 (581T) to put through its paces. The good-looking, 15-inch “ultrabook” is Acer’s first proper foray into the ‘ultra’ arena and, unlike many of its competitors, it’s not a straight clone of the MacBook Air. It boasts stylish design, a compact body, great start-up times, good battery life and a few more specs that set it apart from...