F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Should you be using ‘official’ or ‘community’ Facebook Pages?
You can call Facebook many things, but “simple” is no longer one of them. In the last three years they have piled on the…
Friend, fan or follower: Not all social media connections are created equal
Measuring your brand’s social media equity can be a tricky business. Confronted by the multitude of platforms, buzzwords and measurement tools you might be…
Social currency: the real value of conversations about your brand
Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed…
5 tips for getting the most out of your Facebook ad campaign
Facebook have made their advertising platform exceptionally easy to use. All you need is 135 characters of text (around 35 words), an image and…
5 reasons to use Facebook adverts instead of Google Adwords
For well over a decade Google’s iconic self-service advertising system has been connecting businesses to potential customers cheaply and efficiently (while generating billions of…
Social media noise: 6 tips on how to communicate correctly
As social media evolves out of frenetic innovation and into a mainstream medium, more and more marketers are including it as a fully-fledged channel…
Six real ways to measure social media
Like any zeitgeist, social media has attracted its share of charlatans and snake oil merchants, all peddling their mastery of this mysterious and complicated…
5 easy steps to optimise your site for social media
An entire industry has grown up around Search Engine Optimsation (SEO), but increasingly Facebook and Twitter are sending as much and sometimes more traffic…
Avoid these 10 common mistakes made by brands on Facebook
Like it or not, Facebook is the de facto homepage for a large chunk of the world’s internet users. They have around 450 million…
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