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Not all social media returns can be quantified — but here are some ways to measure your success
As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure…
10 reasons it’s time for South Africa to wake up to programmatic buying
Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We’re seeing…
The Internet of customers is just getting started
Over the past 15 years, marketers have seen new channels proliferate, customer behaviour change, and old practices become redundant at a dizzying speed –…
8 ways leading companies are using social channels to boost the performance of their businesses
Over the past five years, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool. Today,…
Why programmatic buying should be a core part of your marketing strategy
Programmatic buying is sweeping across the world of marketing and advertising, bringing with it new opportunities for brands to improve customer engagement, enhance media…
Independent agencies really do still matter in South Africa’s digital landscape
Over the past couple of years, the digital landscape in South Africa has shifted dramatically. We’ve seen international advertising players invest in the market,…
4 ways social media can provide you with insights better than traditional market research
Market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and…
6 things adland needs to know about SA’s smartphone space
Cheap smartphones are reshaping consumer behaviour in South Africa faster than many realise. Here’s how to position your brand at the forefront of the…
How do you go about managing brand and reputation risk when your customer has a louder voice?
Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where…
Content trickery will only alienate your audience
Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they…
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