With today’s discerning consumer demanding that their wearable tech be as functional as it is fashionable, the HUAWEI WATCH GT 5 Series steps boldly…
Ecommerce in South Africa – a growing movement
Ecommerce in South Africa faces many challenges. From the consumer perspective, these include reluctance to pay delivery costs, confusion around payment and the need…
What will your digital marketing toolkit look like 5 years from now?
As marketers today, many of us already feel a bit overwhelmed by all the new things going on – after all, how many of…
5 mistakes to avoid making in your next online campaign
For almost any business operating in the 21st Century, digital marketing is an exciting, growing and ever more essential tool. It also seems deceptively…
4 things gaming can teach education
Gaming and education are often seen as two extremes of a spectrum — the one is a frivolous pastime while the other is a…
What does ‘The Spear’ have in common with Barbara Streisand?
You know your country’s digital landscape is maturing when locally brewed memes make international news. Brett Murray’s controversial The Spear caused an inadvertent ruckus…
What’s not working (yet) with Google+
Despite shattering all records by gaining 10 million users in two weeks, and another 8 million the following week, Google+ is hardly the polished…
Internet on your TV: What’s all the fuss about?
South African mobile operators Vodacom and MTN have just launched competing products that allow you to surf the internet from your TV. Vodacom’s Webbox…
Social branding: You can’t ignore it any more
A company’s brand is a complex, social construction created around your products and business. The impression of a brand comes not just from what…
Self-publishing in the digital world
One of the biggest factors that demotivates would-be novelists is the harsh reality that only a tiny fraction of all manuscripts submitted to publishers…
Social networks begin shifting to a post-Facebook world
Nobody would argue that the mammoth social networks like Facebook, Twitter and Qzone – boasting almost a billion users between them – currently dominate…
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