F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
3 simple ways to stay focused on your social media efforts
For all the digital marketing professionals using social media marketing, you have to follow a couple of specific rules. You have to engage with…
There are different ways of measuring your social campaign: here are 3
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses sporting thousands of…
Back to basics: don’t just create social media profiles, engage with your network
Engaging with potential and existing clients is the most important aspect of any digital marketing strategy. When you are planning your social media marketing…
Had a great year so far? Here’s how to stay ahead of the digital marketing game
If you’ve had a great year so far in terms of marketing online, well done! If your digital marketing campaign was successful the previous…
Your best online reputation tool? That may well be your employees
The internet is growing more chaotic everyday and that means there is a growing need for ORM (online reputation management). It is crucial that…
In digital marketing? You need to understand your services and products
In today’s digital connected world where we communicate with our network and social circles through social media, mobile, and local technology, if you want…
Sometimes your online reputation hinges on how well you answer people’s questions
As a business owner, are you really aware of your reputation online and what people are saying about you and your company? Do you…
Your social media schedule: it’s about more than sending out posts at the right time
Do you know where to find your target audience on the social web? If you are into social media marketing, I’m sure you have…
4 content marketing mistakes you absolutely have to avoid making
A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and measurement of informational content online. A good…
Be clear, be consistent: how to get personal branding right
In today’s hectic digital lifestyle, everyone has a personal brand that defines who we are, what we do professionally, our personal lives, and the…
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