F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
How to get started with measuring your social media campaign
Social media is not something new even though it’s still a buzz phrase online. This medium can be an excellent component that can support…
For the love of all that is good in this world, write your content for humans — not robots
If you are reading this, chances are you have heard about search engine optimization before and most likely about content marketing as well. You…
Why your digital marketing efforts need to be all about building relationships
Building relationships with your target audience should be a number one priority if you are busy with any digital marketing campaign. By building relationships…
4 things you need to be seriously wary of when posting to any social network
In our current interconnected digital lifestyle where technology is used at work and at home to connect with friends, family, and colleagues, it’s crucial…
3 simple steps to creating content that encourages engagement
It’s all good if you can produce a lot of content for your social media and digital marketing campaign, but “any” type of content…
4 pro tips for online reputation management and social media
One of the biggest fears many people and companies have with social media is that they are scared that they are going to lose…
You need to optimise your paid social media campaign, here’s how to do it
Social media is not a nice to have anymore, but a must have. It’s a medium you can use to engage directly with your…
You can (and should) measure social media ROI: here’s how
Most businesses will not try a new marketing medium until they get a rough idea of the likely ROI associated with the new medium….
Want to keep your online reputation intact? Don’t ignore the mentions
Online you will find many brands that are leaving tweets, mentions, and comments unanswered. This doesn’t just reflect poor customer service on behalf of…
If you aren’t asking questions on social media, you’re doing it wrong
In today’s busy and noisy digital landscape, we often hear that it’s important to listen to the conversation going on online. In addition, we…
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